It makes perfect sense to me. Electric cars from traditional manufacturers have a reputation as substandard vehicles for green activists, largely owing to the c

It makes perfect sense to me. Electric cars from traditional manufacturers have a reputation as substandard vehicles for green activists, largely owing to the compliance car. Ford want to emphasise that this car has a focus on performance and is for enthusiasts. It needs to gain that perception to sell well in the market segment it's aimed at. Ford's generic branding doesn't come with that perception, but Mustang does.