And yet we're having an eerily identical discussion to the one that happened 10 - 12 years ago. Among the Porsche faithful, it was patently absurd, if not off

And yet we're having an eerily identical discussion to the one that happened 10 - 12 years ago. Among the Porsche faithful, it was patently absurd, if not offensive. The press treated it as a marketing stunt. One is a make and one is a model, but in a world where tech companies routinely treat product lines as mini-brands, that just looks like savvy modern marketing.