My background is in HCI and I didn't know that the practices of UX, interaction design, usability warranted the need of a lean(er) approach. But if more startup

My background is in HCI and I didn't know that the practices of UX, interaction design, usability warranted the need of a lean(er) approach. But if more startups realize how important well-designed user experiences are, I'm a happy camper. Also: gray serif set in a small size? The subpar typography makes the article very annoying to read.