4 ms·
If you're going to use the Mustang brand, start the lineup with a $100K no holds barred sports roadster. Retro styled, if possible. Sure, you won't sell many, b
by m0zg 7y ago
If you're going to use the Mustang brand, start the lineup with a $100K no holds barred sports roadster. Retro styled, if possible. Sure, you won't sell many, but you will establish yourself as not a joke in this space at least. Then go aggressively after the lower end of the market using the lower end "generic Ford" brand. Tesla did the right thing with their go to market strategy IMO. Ford could play a better version of it, because they have multiple entrenched brands. This is just baffling. 6 second 0-60 EV is like a fucking Soviet Lada when compared to other EVs, numbers like this should not be associated with the Mustang brand, especially at the price point they plan to sell this at.
- sprflyprgrmrguy 7y agoThey built this for SEMA. I don't doubt that they could sell a small production run of these for 100-200k range https://media.ford.com/content/fordmedia/fna/us/en/news/2019/11/05/webasto-ford-team-up-mustang-lithium-battery-electric-mustang-car-sema.html https://media.ford.com/content/fordmedia/fna/us/en/news/2019...