How was this transaction valued if it was a "private" sale to a private equity firm? Should it not have been done along the lines of a FCC public spectrum aucti

How was this transaction valued if it was a "private" sale to a private equity firm? Should it not have been done along the lines of a FCC public spectrum auction? Secondly, as I raised this issue previously, why is .org. being commercialized in the first place?