It's useful when you start typing the name of a business into Maps and it auto-completes "Pla" into "Planet Pooch Dog Grooming" (where I take the dog frequently

It's useful when you start typing the name of a business into Maps and it auto-completes "Pla" into "Planet Pooch Dog Grooming" (where I take the dog frequently.) It can show me that result, instead of the 100 other businesses & addresses in the area that start with those 3 letters, because of this data.