Lots of people have tried to create these "alternative roots" to the traditional DNS. It's a chicken and egg problem. In order for website owners to choose thes

Lots of people have tried to create these "alternative roots" to the traditional DNS. It's a chicken and egg problem. In order for website owners to choose these alt domains, they need every browser, email system and software to support them. In order for the browser makers et al to support them, they need millions of people to be using them.