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Here's the Search Quality Evaluator Guidelines document the article is referencing [0] "Expertise" is mentioned 99 times, "authoritative" 55 times, and "trust"
by willyg123 7y ago
Here's the Search Quality Evaluator Guidelines document the article is referencing [0]
"Expertise" is mentioned 99 times, "authoritative" 55 times, and "trust" 69 times. Of course, tweaks to generate search results favoring websites that show expertise, authoritativeness, and trust are going to favor larger, more established companies.
Seems like News Corp shot the arrow and then drew an 8,800-word bullseye around it.
[0] https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf https://static.googleusercontent.com/media/guidelines.raterh...
- cj 7y agoInteresting to skim through the PDF. Here's an excerpt from Section 3.1 which outlines the "most important factors" that influence Page Quality ratings. One thing I found particularly interesting is that raters are encouraged to search for external sources to determine a website's reputation (one example they provide in the PDF is that Kernel.org should receive the highest rating for term "Linux Kernel archives" because of Wikipedia's kernel.org page vouching for its authoritativeness). --- - The Purpose of the Page - Expertise, Authoritativeness, Trustworthiness: This is an important quality characteristic. Use your research on the additional factors below to inform your rating. - Main Content Quality and Amount: The rating should be based on the landing page of the task URL. - Website Information/information about who is responsible for the MC: Find information about the website as well as the creator of the MC. - Website Reputation/reputation about who is responsible for the MC: Links to help with reputation research will be provided.
- dmix 7y agoThis is a gold mine for SEO people