Blocking AdWords — sponsored search results — is very different from blocking display ads. I would be surprised if most users found that sort of blocking desira

Blocking AdWords — sponsored search results — is very different from blocking display ads. I would be surprised if most users found that sort of blocking desirable in the first place. Some might, and I would not be surprised if it were an option, but also very surprised if proportion of Firefox users blocking AdWords ever approached even 50%. Anyone who doesn’t block is still valuable to Google.