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This headline is so infuriatingly misleading. They didn't spend the money on the dress, they bought the image. The BBC should be above this clickbait.
by hnhg 7y ago
This headline is so infuriatingly misleading. They didn't spend the money on the dress, they bought the image. The BBC should be above this clickbait.
- radarsat1 7y agoWhat's the difference?
- LeonM 7y agoThe difference is that the headline is designed to sound mysterious. It triggers your curiosity on which the article may be about. Was it a scam? Was the dress made out of some magic material that disappears after time? Is it even a real dress? You'll need to read the whole article to figure out what it was actually about. If the title was something like 'Investor pays 7500 for clothing image', you wouldn't have to read the article. This is known as clickbait and it is essentially 99% of marketing nowadays.
- jvagner 7y ago..and news headline writing, I’d say.