Business is always risky. But if you have a limited downside, and an huge upside, you are onto something. Most of the time what regular people think is risky,

Business is always risky. But if you have a limited downside, and an huge upside, you are onto something. Most of the time what regular people think is risky, is actually not because it has a tiny downside. Failing doesn't have to mean that you lost everything.