Yes and no; people who are going to buy based on price only are doing that already. Likewise, those quality based shoppers probably aren't going to stop buying

Yes and no; people who are going to buy based on price only are doing that already. Likewise, those quality based shoppers probably aren't going to stop buying quality because of a company such as this. As any reputable consumer advocate would tell you, don't use deals like these to buy anything you normally wouldn't; use them to save money on the things you'd buy anyway.