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We want to know which campaigns (and thus landing pages) are converting well, and which are not. So that we can invest in user acquisition in an effective manne
by factorialboy 7y ago
We want to know which campaigns (and thus landing pages) are converting well, and which are not. So that we can invest in user acquisition in an effective manner.
Apart from that, not much else. We do not have an advertising model so we don't need intimate details of our users and visitors.
- dylz 7y agoYou don't need to collect everything; can just use unique landing pages, log a hit, and for signup include a specific campaign key (like "hn-spam-upvoted-190530") in the <form> and you more or less get a funnel without massive dragnets.