In general I agree with everything you're stating wrt accuracy of the statement. In context of motivation though, people are all different. And in this case I t

In general I agree with everything you're stating wrt accuracy of the statement. In context of motivation though, people are all different. And in this case I think there's a type of person who is internally motivated by seeing the results of their decisions and hard work. In that context, trying to make it about the businesses you are serving (external validation) may not be as interesting to that person as making it about them finding the key to the optimization settings that unlocked growth for the team and business that is credited to them. Helping them celebrate via recognition or whatever else drives that individual can let them get more out of the win than they otherwise would have, and become more engaged in their role.