4 ms·
mint.com They spent $2m buying it, and it was a superb piece of branding. http://news.cnet.com/8301-13577_3-10457870-36.html http://news.cnet.com/8301-13577_3
by patrickk 16y ago
mint.com
They spent $2m buying it, and it was a superb piece of branding.
http://news.cnet.com/8301-13577_3-10457870-36.html http://news.cnet.com/8301-13577_3-10457870-36.html
"Mint’s product had an instant edge because of how its name branded it–a simple, easy-to-spell dictionary word, alluding to both the manufacturing of money and that fresh, clean taste."
http://www.dotweekly.com/mint-com-founder-speaks-of-branding http://www.dotweekly.com/mint-com-founder-speaks-of-branding
- staunch 16y agoThe price they paid was $181k in Series A stock. The return to the investor after the company sold was something like $2 million. http://thinkvitamin.com/asides/aaron-patzer-on-how-to-take-your-start-up-to-the-next-level/ http://thinkvitamin.com/asides/aaron-patzer-on-how-to-take-y... I think that's actually somewhat low as a dollar figure for the domain. It probably could have been sold for at least $300k in cash. Having Ron Conway and First Round Capital as your investors probably gets you better deals.
- patrickk 16y agoOops. Thanks for that correction. Hadn't seen that figure quoted anywhere in relation to their purchase of the domain before.