Iirc also Lean Startup by Eric Ries —this is basically part of that— as well as The War of Art by Steven Pressfield (to some degree). It's also generally the mo

Iirc also Lean Startup by Eric Ries —this is basically part of that— as well as The War of Art by Steven Pressfield (to some degree). It's also generally the motivation behind agile from a management standpoint. Definitely tons of literature covering this approach.