3 ms·
WPP is a holding company for a number of smaller agencies - having previously worked for a holding company-owned agency (holding companies dominate the advertis
by 1986 7y ago
WPP is a holding company for a number of smaller agencies - having previously worked for a holding company-owned agency (holding companies dominate the advertising agency space), no one considers themselves e.g. a WPP employee, and culture is very much set at the individual agency level.