I agree. It's hard to make grandiose statements about a mundane thing that is just business trying to make money. In the little company I own, I've eschewed, gr

I agree. It's hard to make grandiose statements about a mundane thing that is just business trying to make money. In the little company I own, I've eschewed, grand mission statements, although I do secretly harbour one. None of my team would believe me anyway. My pitch is more mundane: please give me good service, at least as much as you would want from any contractor that you might have hired to work on your own home. In return, you should expect that I am a good customer for your services, one that you would want to do repeat business with, and that serving my company is a profitable for you. I don't know if they actually buy my pitch, (they haven't yet quit! :-). I hope its a reasonable one.