"Prestige" and quality of a social network that you have no connections within, don't matter one iota. The product is the website and infrastructure of the netw

"Prestige" and quality of a social network that you have no connections within, don't matter one iota. The product is the website and infrastructure of the network, married with the users and their connections within. See: Google Plus. They (stupidly or naively) thought that using the cachet of exclusivity and invite emails would work in its benefit just as it did with Gmail, fundamentally misunderstanding the nature of the product and the entire marketplace they were trying to succeed in.