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I would disagree there's anything special about neuromarketing. I think there's an ethical question about the entire field of marketing itself, but using model
by Causality1 7y ago
I would disagree there's anything special about neuromarketing. I think there's an ethical question about the entire field of marketing itself, but using models of human behavior derived from neurology is not different from using models of human behavior derived from statistics or focus groups or any other way people try to manipulate other people into buying things they don't need.
- mirimir 7y agoThat's their basic message: It's no less ethical than regular marketing.
- aalleavitch 7y agoThe question we should be asking is if regular marketing is ethical.
- mirimir 7y agoI'd say that it's unethical to the extent that it involves dishonesty.