Fascinating about the memory areas activated when folks knew a soda brand, while if they didn’t know the brand it was more the senses and taste, which clearly d

Fascinating about the memory areas activated when folks knew a soda brand, while if they didn’t know the brand it was more the senses and taste, which clearly determined the preferences. Is it ethical? “For Charity” was basically their answer. Will it be used for purely profit-driven adventures and end up marketing bad things to people that do not need them? Absolutely. Does it really work as effectively as they indicate? I dunno - they really only had numbers from a really old subliminal priming study.