My guess is that they'd get much more (more than 10x) uptake at $1.99 than they will at $12.99. And they need volume to make it work. So this pricing seems lik

My guess is that they'd get much more (more than 10x) uptake at $1.99 than they will at $12.99. And they need volume to make it work. So this pricing seems like a big mistake to me.