Actually, ads in Japan usually have a little black blob that looks like a checkboard barcode. If you point a Japanese cellphone camera at it, it interprets the

Actually, ads in Japan usually have a little black blob that looks like a checkboard barcode. If you point a Japanese cellphone camera at it, it interprets the barcode as a URL then loads up the page on your phone. If they're telling you to search for a keyword, then the idea must be "you know, later, when you're not looking at this ad with your phone in your pocket." …Or the company doesn't know where to find URL-to-barcode converter software, but that would be weird, because they paid for a pretty good looking ad apart from the lack of barcode.