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Advertising agencies are lot smaller than 100K employees. Also if there are very big agencies they are distributed and individual country/city offices are respo
by geodel 7y ago
Advertising agencies are lot smaller than 100K employees. Also if there are very big agencies they are distributed and individual country/city offices are responsible for clients. Beyond corporate functions there are no business "best practices" to be enforced by headquarters.
- trynewideas 7y agoWPP alone is 130k. There are a few at that scale, just like the vast, vast majority of tech companies aren't Google's scale.
- 1986 7y agoWPP is a holding company for a number of smaller agencies - having previously worked for a holding company-owned agency (holding companies dominate the advertising agency space), no one considers themselves e.g. a WPP employee, and culture is very much set at the individual agency level.