Yes, I think the IBM-ification of Google was telegraphed a decade ago. Sure, there's kombucha on tap, you don't have to wear a blue suit with black shoes, and

Yes, I think the IBM-ification of Google was telegraphed a decade ago. Sure, there's kombucha on tap, you don't have to wear a blue suit with black shoes, and you're not forced to use Lotus Notes; but the differences are constantly declining. If I were Google, I would also be alarmed by the "Google vs Bing" meme format. It's a silly meme, but it's pointing out that consumers are realizing that Google's filtering and groupthink shape results. If you want the approved marketer-friendly result, you use Google. If you want the truth you use Bing.