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Today, we’re sharing the full details of Twitter's new political ads policy
- siruncledrew 7y agoThe caused-based ads policy addresses some of the open areas from the initial 'Political Content' page: https://business.twitter.com/en/help/ads-policies/restricted-content-policies/cause-based-advertising.html https://business.twitter.com/en/help/ads-policies/restricted... Overall, Twitter's new policies are better than nothing, and better than leaving the platform as the Wild West of advertising politics/policies/values. That's not to say it can't be gamed. Someone, somewhere has got to be working on how to still game the system. I think the biggest "shift", nefarious-wise, would be exploiting Cause-Based Ads, and using accounts (real, bot, or funded) as a channel to spread messaging in a more 'faux-grassroots and less PAC' way. For example: Instead of putting out an ad directly for a politician or proposition, I could put out a bunch of content (caused-based or through accounts) appealing to people's values and fears, and then conveniently a politician could step up and say "I'll fix this!". It's basically just producing fake (or biased) news in lieu of campaign videos.