I don't understand why authors frequently use the term "quietly" in article titles. ZDNet is a fairly significant site, there is nothing 'quiet' about this at a

I don't understand why authors frequently use the term "quietly" in article titles. ZDNet is a fairly significant site, there is nothing 'quiet' about this at all. And if you wanted to actually compete with Facebook, you'd want to get this message everywhere possible. Network effects are real for a platform like Facebook.