3 ms·
I agree with you on the Amazon Prime membership triggering impulse purchases, stickiness with the one day or two day deliveries and of course, shipping built in
by wtmt 7y ago
I agree with you on the Amazon Prime membership triggering impulse purchases, stickiness with the one day or two day deliveries and of course, shipping built into the products' prices. But Amazon Prime video here (in India) has a lot of local content and gets many new movies quickly onto it. My assessment is that Prime Video is probably a bigger attraction for people here (perhaps with Prime Music) than two day shipping alone (which is not very widely available on many products).
- basch 7y agoThe one nice thing about Prime vs Prime video, is they advertise both prices separately, so we can at least get a peak at what percent of the prime cost amazon thinks video is worth. We know they arent selling Video by itself at a loss, it wouldnt make sense to give away video as a loss leader, if you arent snagging people elsewhere.