The way other social media platforms have solved this problem is by targeting younger demographics first, those that are making social media accounts for the fi

The way other social media platforms have solved this problem is by targeting younger demographics first, those that are making social media accounts for the first time. For these "greenfield" users, there is no need to convince their friends to leave their existing social media platform, because there is none. Every day, middle schoolers get smartphones for the first time, and the majority of them probably aren't going to make Facebook accounts, but rather Instagram/Snapchat/TikTok, etc.