I enjoy some of the content I find on Instagram from interesting individuals and companies. But for me the value of Facebook is its ubiquity - nothing comes clo

I enjoy some of the content I find on Instagram from interesting individuals and companies. But for me the value of Facebook is its ubiquity - nothing comes close to it for being able to contact old friends from other countries, from schools, from various social circles, etc. And for that reason the "quietly launched" thing here kinds of defeats the point of any Facebook rival for me.