What I think, and what Amazon doesn't seem to get, is that these two things are inextricably linked. Buyers don't want counterfeit crap. To the extent that aut

What I think, and what Amazon doesn't seem to get, is that these two things are inextricably linked. Buyers don't want counterfeit crap. To the extent that authenticity is in question, people are discouraged from buying, and if people don't buy, then you can't fulfill and ship. Of course, you can argue that it must not matter that much because, right now, Amazon is certainly fulfilling and shipping a lot. The real question is whether they could fulfill and ship more if they had different practices in this area. Personally I think yes.