This. Work is just like any other endeavor: the questions, "What are we doing?" and, "Why are we doing this?" need to be answered. The first informs the second

This. Work is just like any other endeavor: the questions, "What are we doing?" and, "Why are we doing this?" need to be answered. The first informs the second in that people are generally willing to do truly meaningful work for no compensation, with a decline in the "meaning" necessitating an increase in compensation. If you can't articulate meaning satisfactorily, be prepared to increase compensation. If you can do neither, be prepared for high turnover. People don't want to waste their time.