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They seem to be aware of this. Amazon Transparency, if successful, will banish fakes. In its essence it's about provable origin of each item, back to the owner

They seem to be aware of this. Amazon Transparency, if successful, will banish fakes. In its essence it's about provable origin of each item, back to the owner of the brand.

bloopernova 7y ago
Amazon created the problem, and now they're selling a service to fix the problem. That they created. Heckuva business model.
- ilamont 7y ago
  And charging vendors for it. You have to buy the codes (5 cents per, no volume discounts) and then pay one of their preferred printers up to 15 cents per Transparency sticker.
  - rbarnes01 7y ago
    You don't need to use their preferred printers.