What about Coca-Cola? They spend billions on advertising even though everybody already knows who they are. They want to seem current. No brand wants to be thoug

What about Coca-Cola? They spend billions on advertising even though everybody already knows who they are. They want to seem current. No brand wants to be thought of as yesterday's news. Facebook advertises to remind people that they exist and to seem like they're just as hip as Tiktok.