Proper metrics should discount any employee-driven traffic - it's not usually real and it's sorta a hard thing to account for entirely. We had a table of email

Proper metrics should discount any employee-driven traffic - it's not usually real and it's sorta a hard thing to account for entirely. We had a table of email addresses we would mark as employees and periodically refresh this manually against actual user traffic. Then this table would get joined to anything generating KPIs or real metrics so we could discount those events. I'd point this out to the relevant teams dealing with data and KPIs - they shouldn't want to be counting this traffic, but if they insist, I'm not sure where you go from there.