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> every business dislikes competition. Not true. A struggling business dislikes competition. A healthy business likes competition. A competitor validates your
by xirium 18y ago
> every business dislikes competition.
Not true. A struggling business dislikes competition. A healthy business likes competition. A competitor validates your market and frames a choice. With a competitor, a customer doesn't just have the choice of buying from A or not. A customer now has to consider buying from A or B (or buying nothing). When you've got dozens of competitors, you've got a market.
- extantproject 18y agoCompetitors do validate your market. That doesn't mean you like them (e.g. http://www.apple.com/getamac/ads/ http://www.apple.com/getamac/ads/).
- xirium 18y agoYou're doing it wrong if it becomes a grudge match. See http://blog.guykawasaki.com/2006/03/the_art_of_driv.html http://blog.guykawasaki.com/2006/03/the_art_of_driv.html (Yes, I am aware that Guy Kawasaki marketed the Apple MacIntosh at launch.)
- briansmith 18y agoSometimes you can piggyback of your competitors. See "How Starbucks Actually Helps Mom & Pop Coffee Shops": http://www.slate.com/id/2180301/ http://www.slate.com/id/2180301/