The article title and contents appear to be intentionally inflammatory: "AWS forbids partners even mentioning multi-cloud!" Except that's not true. A more accur

The article title and contents appear to be intentionally inflammatory: "AWS forbids partners even mentioning multi-cloud!" Except that's not true. A more accurate title would be "AWS won't participate in co-branded marketing campaigns that promote competing clouds". I'm not an expert on this topic, and have no familiarity with the co-branding guide beyond having just read it, but it appears to describe the conditions for AWS and other companies to work together on a co-branded marketing campaign. From the guide: > Co-branding occurs when AWS and an APN Partner ... agree to work together to achieve a shared marketing goal. I see no restrictions on partners having or advertising multi-cloud solutions on their own. The guide just says that AWS isn't willing to participate in marketing campaigns that mention them. Here is the entire relevant section: > APN Partners should not promote the use of their solutions on other cloud platforms in joint marketing activities or in high-visibility assets used at our events ... The focus of these assets and campaigns should be on customer success with AWS Cloud. If you prefer not to reference AWS specifically, you may reference "the cloud" or "your cloud". Booth collateral, such as data sheets, flyers, and whitepapers may reference all the specific cloud platforms that the APN Partner's solution runs on. [emphasis mine] Thus the article seems to misconstrue the issue, and the truth seems to be merely that AWS isn't willing to participate in marketing campaigns that promote competitors.