So what 1password used to do was charge a higher application fee (think it was like 40 or 50 bucks?) and then also would charge again for larger version releas

So what 1password used to do was charge a higher application fee (think it was like 40 or 50 bucks?) and then also would charge again for larger version releases. Apple (which was/is the largest part of the user base) does not provide a way to do discount pricing on upgrades, and they do provide discounted cuts on their take for subscriptions after the first year. So they absolutely were able to drop the cost to end-users after all of that was factored in, although there are users who have to pay more (people who would stick on old versions). But that’s a nightmare / costly to support, and creates misalignment. Anyways all of that said, the 3rd party sync solutions all suffered from varying degrees of funkiness that just don’t exist with the native solution. Their switching to monthly pricing was, objectively, very successful and didn’t cost majority of users more money. But there are a small number of people who it rubbed the wrong way, clearly, but any business action is bound to piss some small number of people.