npm is great for libraries, but what are the implications for publishing apps? I have a node app that I'd like people to be able to get easily, but it's really

npm is great for libraries, but what are the implications for publishing apps? I have a node app that I'd like people to be able to get easily, but it's really meant to be modified to suit each person's needs. Right now I just have people clone/fork a git repo; what would be the process for that if they were using npm?