The problem is that you don't know if it is counterfeit until you get the item and scan the code. That's only marginally better than the status quo -- most coun

The problem is that you don't know if it is counterfeit until you get the item and scan the code. That's only marginally better than the status quo -- most counterfeits on Amazon are rather easy to spot once you have it in person. With Amazon's program, they can do it when they accept the shipment and potentially destroy the entire stock of the seller's wares.