Let me address these points one by one: 1. We don't expect our SEO to outrank the original source, I was very clear about that in my original post. SEO is a to

Let me address these points one by one: 1. We don't expect our SEO to outrank the original source, I was very clear about that in my original post. SEO is a tool to be used among many other tools to ensure that content is properly "classified", nothing more than that. When a search engine visits, you want that search engine to immediately know what any given page is about, and we do that very well. 2. The Vodafone image concern I don't understand - we identified Vodafone as one of the main entities in the story (Vodafone shut off service to Egypt), and that is why the image is showing up there. If you visit the Renesys blog (the original source) you will see that Vodafone is mentioned there. The Vodafone image is not an ad, it is there to identify what the story is mainly about - context. 3. Regarding adding insight, opinion or value - we believe that the role of algorithmic news aggregation is not to have an opinion, but instead to uncover news that you may not otherwise have been aware of, give you context in the form of links to the main entities in that story, or other stories on the same topic. We believe we do that very accurately, and are always working on making it better and smarter. 4. Regarding the comparison to Techmeme - everyone has their favorite aggregator, and I am a big fan of Techmeme as well. I would, however, point out that Techmeme also displays ads in order to make a living, and they also have "content pages" that you can find through Google search. Indeed, virtually all aggregators run ads against the aggregated content they display on their sites, and all aggregators have "content pages" above and beyond a homepage. The issue I am trying to uncover is not whether you like our sites or not, but rather what exactly we have done wrong, when compared with other aggregators, that caused us to not just have our pages bumped down in ranking, but to be totally de-indexed and have our PageRank stripped away (from a respectable 5 on Celebrifi). That, and to understand better what the future of content or news aggregation might be - should we expect all aggregators to become de-indexed? Are there guidelines that should be followed, or changes that should be made, to not fall afoul of Google? Are all aggregators on a level playing field, or will the lesser-known ones be shut off while the chosen few with established brand names survive? These are valid concerns, not just for us but for many others in this space, and we are more than prepared to put in whatever changes might be needed to get back into Google's good books.