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I struggle to see why a brand would be willing to share sensitive sales data with Amazon as this program requires. How many units produced, and production time

by x0x0 7y ago

I struggle to see why a brand would be willing to share sensitive sales data with Amazon as this program requires. How many units produced, and production times. Amazon already uses every scrap if data they get too compete, including via their expanding house brands

asah 7y ago
Sorry for the dumb question, why wouldn't amazon already have this? how does this share a brand's non-Amazon channel volumes? e.g. sales volume on their own website, retail, etc.
- x0x0 7y ago
  transparency requires a per-unit sticker with a unique code. Brands do not generally share exact volumes per product or their production rates.
  - xyzzy_plugh 7y ago
    Couldn't they be per-unit shipped/sold on Amazon? Does the brand need to use the same unique code system in, for example, their own brick & mortar location?
    - x0x0 7y ago
      Yes, because Amazon days you can't stop resellers from selling your x on Amazon (per my reading). Thus you must tag all units.
      - gamblor956 7y ago
        No, Amazon can easily stop resellers from selling X on Amazon. It's a private platform. Manufacturers don't need to tag all units unless they sell the same SKU across multiple channels. If they create Amazon-specific SKUs then any non-Amazon SKU would be presumed counterfeit under the new system.
    - amazinzay 7y ago
      From the article: "Brands are required to put Transparency codes on every unit for every SKU that’s enrolled, whether it’s sold on Amazon or through another channel." Amazon doesn't want companies to use this to prevent third parties from selling their products obtained via other channels through Amazon by claiming they are counterfeit, and so requires all products to contain the code, not just those sold through Amazon. edit: spelling
      - gamblor956 7y ago
        What Amazon wants and what the brands will actually do are two separate things... Many brands will just print the transparency codes for units destined for Amazon through proper channels...which will be designated by having their own SKU, like brands already do for Costco and Walmart sales. Product sold through other channels will not have the transparency codes and will be presumed counterfeit.
    - jtuente 7y ago
      > Brands are required to put Transparency codes on every unit for every SKU that’s enrolled, whether it’s sold on Amazon or through another channel. Nike would have to use a separate SKU for Amazon.

by x0x0 7y ago

asah 7y ago

Sorry for the dumb question, why wouldn't amazon already have this? how does this share a brand's non-Amazon channel volumes? e.g. sales volume on their own website, retail, etc.

x0x0 7y ago
transparency requires a per-unit sticker with a unique code. Brands do not generally share exact volumes per product or their production rates.
- xyzzy_plugh 7y ago
  Couldn't they be per-unit shipped/sold on Amazon? Does the brand need to use the same unique code system in, for example, their own brick & mortar location?
  - x0x0 7y ago
    Yes, because Amazon days you can't stop resellers from selling your x on Amazon (per my reading). Thus you must tag all units.
    - gamblor956 7y ago
      No, Amazon can easily stop resellers from selling X on Amazon. It's a private platform. Manufacturers don't need to tag all units unless they sell the same SKU across multiple channels. If they create Amazon-specific SKUs then any non-Amazon SKU would be presumed counterfeit under the new system.
  - amazinzay 7y ago
    From the article: "Brands are required to put Transparency codes on every unit for every SKU that’s enrolled, whether it’s sold on Amazon or through another channel." Amazon doesn't want companies to use this to prevent third parties from selling their products obtained via other channels through Amazon by claiming they are counterfeit, and so requires all products to contain the code, not just those sold through Amazon. edit: spelling
    - gamblor956 7y ago
      What Amazon wants and what the brands will actually do are two separate things... Many brands will just print the transparency codes for units destined for Amazon through proper channels...which will be designated by having their own SKU, like brands already do for Costco and Walmart sales. Product sold through other channels will not have the transparency codes and will be presumed counterfeit.
  - jtuente 7y ago
    > Brands are required to put Transparency codes on every unit for every SKU that’s enrolled, whether it’s sold on Amazon or through another channel. Nike would have to use a separate SKU for Amazon.