Water isn't really scarce but it is over-extracted and as per typical in this overly individualist society, that gets thrown back on the individual to make toke

Water isn't really scarce but it is over-extracted and as per typical in this overly individualist society, that gets thrown back on the individual to make tokenistic gestures of self sacrifice by buying more stuff. The correct solution to over-extraction is political policies that put the health of the whole environment, including surface and ground water, above the selfishness of industry.