Though sarcastic, I think this succinctly summarizes the issue. Aggregators, it's time to wake up. Google is not your friend, Google is your competitor. We ca

Though sarcastic, I think this succinctly summarizes the issue. Aggregators, it's time to wake up. Google is not your friend, Google is your competitor. We can agree that Bing and Google are competitors, right? And we can agree that Bing labels themselves a "Decision Engine" and not a "Search Engine" right? The line between a Search->Decision->Topical Aggregation Engine is so blurry I'm not sure it exists anymore. Google's stated mission is to "organize the world's information." - they are going to add social and they are going to use your preferences to figure out which stories/pages are interesting to you.