"Google needs to greatly lower the value of keyword-rich anchor texts." Won't this have a lot of adverse effects? And if keywords in anchor text become less v

"Google needs to greatly lower the value of keyword-rich anchor texts." Won't this have a lot of adverse effects? And if keywords in anchor text become less valuable, can't spammers compensate by ramping up their existing efforts? "I would not be surprised to see Google shift even more ranking signal power from anchor-text heavy links to relevant social media “chatter”." Why would this be harder to game than links? Spam happens because search is hard. There are probably solutions, but they're not as easy to come by as the ones suggested in tfa. Still, it's good to see this sort of community feedback on search results, especially given how responsive the search team is to this sort of thing. Keep up the good work, guys.