I'm not sure how people read my comment as an implication that journalism is the same thing as writing blog entries. Part of what I'm getting at is that I don'

I'm not sure how people read my comment as an implication that journalism is the same thing as writing blog entries. Part of what I'm getting at is that I don't believe that it's that complex for someone to learn about proper story structure, investigation, and the various techniques in effectively getting a reader both interested and informed about the right things. Textbooks on the subject aren't particularly long for a reason. Competent writing may not be all that journalism is about, but it's a large part of it, and you even used it as your first example(a writing structure). Just because I don't believe that journalism is as rigorous a profession as others doesn't mean that I believe that it's worthless, takes no talent, etc.