CCPA states that data is valuable and specifically calls out trading for "other valuable consideration" as part of selling. Therefore (in my read) if your busi

CCPA states that data is valuable and specifically calls out trading for "other valuable consideration" as part of selling. Therefore (in my read) if your business is "giving away" data, it would inherently be for "other valuable consideration". Especially since the law calls out 4 cases where sharing data is NOT a sale or valuable consideration: 1) When a consumer is sharing data with your business so that you can help them interact with a 3rd party business 2) Your business is sharing data to tell 3rd parties a consumer now wants to opt-out 3) Your business transfers data to a 3rd party to get a service from a service provider (and the data stops there, it can't be sold on) 4) Your business is acquired Edit: typo, confusing sentence