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Off topic, but can someone explain to my why their releases start this way: > Cupertino, California — Apple today unveiled an all-new 16-inch MacBook Pro — the
by IgorPartola 7y ago
Off topic, but can someone explain to my why their releases start this way:
> Cupertino, California — Apple today unveiled an all-new 16-inch MacBook Pro — the world’s best pro notebook
It’s on apple.com for fuck’s sake and if you don’t know that Apple is based in California, do you really care? Why do they write this stuff as if it’s some other entity writing about Apple as opposed to “today we are pleased to announce...”?
- pram 7y agoIt's a press release.
- qz_ 7y agoThe idea is that press releases that look like articles make lazy journalists less critical. Because the phrasing is already very similar to the end result the journalist has to produce, the path of least resistance is to simply copy as much as possible. Lots of big comapanies do this nowadays.
- ngrilly 7y agoExactly.
- ngrilly 7y agoIt's a press release. These are conventions used in press releases: mentioning the location, using the third person, etc.