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This is a critical point, but the definition of “sell” is fairly broad: “ “Sell,” “selling,” “sale,” or “sold,” means selling, renting, releasing, disclosing,
by kitotik 7y ago
This is a critical point, but the definition of “sell” is fairly broad:
“ “Sell,” “selling,” “sale,” or “sold,” means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to another business or a third party for monetary or other valuable consideration.”
- saagarjha 7y agoSo targeting ads based on personal information that you've collected is still OK, as long as you don't share the data?
- kitotik 7y agoIt appears so. There is a possible argument that selling an ad that will use PII to target consumers to a 3rd party advertiser constitutes a “sale” however.
- chongli 7y agoThe cynical side in me is now saying “of course! California’s government is not gonna shit where they eat.” We should not ever expect the government of the place where Google and Facebook are headquartered to do anything meaningful to protect privacy. To do so would destroy the business model of these companies. Why would they ever want to do that?