> Option 0. block no ads, publishers receive all of the applicable revenue from their preferred network Unfortunately, that is likely not an optimally ethical

> Option 0. block no ads, publishers receive all of the applicable revenue from their preferred network Unfortunately, that is likely not an optimally ethical reference state for the browser. Navigating with no ad blocker leaves the user open to all kinds of nasty tracking, auto-loading, and general trickery. When taken together that shady behavior can be seen by a reasonable person to outweigh the benefits of maximizing revenue for the user's favorite sites. Case in point: if I want to open a pdf music score from IMSLP, IMSLP displays an ad with the prominent text "Download PDF" in it. If I follow the ad it eventually prompts me to install a Chrome extension. Do you think it's wise to install that extension? In general I trust that IMSLP is an ethical site-- after all, they've spent a lot of effort to ensure that nobody downloads a score that is still under copyright in the country where the user is located. Did they forget to check a box to disallow misleading ads for their site? If there's no such checkbox "preferred network" is quite a euphemism and the correct/ethical reference state for browsers is with ublock origin installed. Edit: just to be clear-- 2 could still be worse than 1 depending on how Brave browser behaves. But for most practical uses of the web by non-technical users, your 0 is almost always a worse ethical choice than 1.